WHEREAS, Dakota County continues to see the harmful and often fatal impacts
of opioid misuse, particularly involving fentanyl; and
WHEREAS, as part of its efforts to address the opioid crisis, engage the
community in prevention and education, and align with the ORAC’s Strategic
Plan, Public Health proposes to launch a multimedia public awareness
campaign focused on raising awareness of the risks associated with fentanyl
and other opioids, and promoting prevention, treatment, and recovery resources;
and
WHEREAS, in accordance with the County’s standard solicitation process,
Public Health will post a solicitation for a vendor to lead this multimedia public
awareness campaign, which will include digital, social media, print, radio, and
transit advertising, along with community engagement strategies and
stakeholder partnerships; and
WHEREAS, the campaign will be developed in alignment with public health best
practices, Johns Hopkins Principles, and culturally responsive messaging; and
WHEREAS, to maximize visibility and impact, the campaign will launch in
August 2025 in recognition of Overdose Awareness Month, culminating with
observances and events on International Overdose Awareness Day, August 31;
and
WHEREAS, funding for the campaign will be drawn from Dakota County’s
allocation of national opioid settlement funds; and
WHEREAS, in accordance with the Amended Minnesota Opioids
State-Subdivision Memorandum of Agreement, the authorization is for
expenditures of opioid settlement funds up to $150,000 over the period of July 1,
2025 through December 31, 2026; and
WHEREAS, the expenditure aligns with the Memorandum of Agreement’s list of
opioid remediation uses in Exhibit A, section G, subsection 1, which states the
remediation use of funding media campaigns to prevent opioid misuse, including
but not limited to focusing on risk factors and early interventions.
NOW, THEREFORE, BE IT RESOLVED, That the Dakota County Board of
Commissioners hereby authorizes an allocation of up to $150,000 of opioid
settlement funds from the 2024 Non-Departmental Budget for the period of July
1, 2025 through December 31, 2026, for a countywide multimedia campaign to
increase community awareness and prevent opioid misuse in accordance with
the Opioid Memorandum of Agreement Exhibit A strategy item G.1.; and
BE IT FURTHER RESOLVED, That the Dakota County Board of Commissioners
hereby authorizes execution of a contract with a selected vendor in an amount
not to exceed $150,000 of opioid settlement funds for the period of August 1,
2025 through December 31, 2026, to lead the countywide multimedia campaign
to increase community awareness and prevent opioid misuse in accordance with
the Opioid Memorandum of Agreement Exhibit A strategy item G.1., subject to